Building sustainable businesses

Newsrooms work hard to create video news content, which is why we offer a number of ways to help turn their video work into sustainable businesses.
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Ad revenue

As news organisations use YouTube to report the news and reach new audiences, like all eligible channels on YouTube, they can generate additional revenue from their news video through ads. This revenue from ads is shared between YouTube and the partner, which empowers our partners to directly profit from their work. To earn money from advertising on their videos and live streams, news organisations must first be eligible for the YouTube Partner Programme (YPP).

Ad revenue pattern

User revenue

It’s crucial for news organisations to diversify their revenue streams, and we’re committed to helping news organisations find long-term success on the platform. That’s why we’ve introduced a number of monetisation products that news partners are starting to use to successfully generate user revenue.

User Revenue Pattern

Channel Memberships allow viewers to join your channel through monthly payments and get exclusive members-only perks like members-only content, custom loyalty badges and more. We’ve seen news organisations use Channel Memberships to help build sustainable businesses while deepening their connection with their viewers.

Super Thanks helps provide another source of revenue while giving viewers a fun way to express their gratitude and support through a one-time transaction. News organisations use Super Thanks to keep their connections with (super) fans meaningful while also giving them a new way to earn revenue.

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