Funding programmes
We’re committed to helping news organisations build sustainable business models and reach new audiences, all while adapting to the ever-changing digital landscape. To help achieve this, we’ve launched a series of programmes to support the strategic growth, scaling and revenue sustainability of our news partners.
We’ve seen a growing number of reporters, like HugoDécrypte, publishing independently and successfully reaching new audiences. Because of this, we launched a creator program in August 2021 to help journalists thrive independently and sustainably on YouTube. The program includes trainings, grants and dedicated partner support to give this new generation of independently publishing reporters the tools needed to succeed on YouTube.
As part of the Google News Initiative’s $300M commitment to help journalism thrive in the digital age, we launched the Sustainability Lab. In this cohort-based Lab, we worked closely with 65 partners to build, test and scale new business models across the three themes: advertising revenue, user revenue and cost savings.
In addition to the Sustainability Lab, we also launched Innovation Funding in partnership with the Google News Initiative. We provide funding across 20 global markets to support news organisations in building sustainable video operations. Provided on an application basis to news organisations of all types, these grants enabled our partners to build key capabilities, train staff on video best practices, enhance production facilities and develop formats optimised for online video.
