Reaching new audiences

Our products help news organisations of all sizes strengthen the relationship between their newsrooms and their audiences.
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Enhanced discovery

Enhanced discovery

Breaking News on the Homepage

Breaking News on the homepage

When a major breaking news moment happens, we want to ensure that authoritative sources can quickly and easily reach audiences with the latest information. One of the ways we’ve done that is by creating a Breaking News shelf that appears directly on the homepage, which features news events of national importance from authoritative sources.

Top news in search results

Top News in search results

When audiences are proactively looking for news, we want to help make sure news organizations can connect them with authoritative information. That’s why we launched a Top News shelf on the search page, allowing news channels to connect with audiences interested in learning about specific topics by raising relevant results from authoritative voices.

Elevating authoritative sources

In addition to reducing the spread of harmful misinformation and borderline content , we also work to raise and recommend authoritative videos on topics such as news. This means we prioritize authoritative voices for newsworthy and current events in search results and “Up next” panels, which helps authoritative news sources reach new and existing audiences across the globe.

When a major breaking news moment happens, we want to ensure that authoritative sources can quickly and easily reach audiences with the latest information. One of the ways we’ve done that is by creating a Breaking News shelf that appears directly on the homepage, which features news events of national importance from authoritative sources.

Breaking News on the Homepage

When audiences are proactively looking for news, we want to help make sure news organizations can connect them with authoritative information. That’s why we launched a Top News shelf on the search page, allowing news channels to connect with audiences interested in learning about specific topics by raising relevant results from authoritative voices.

Top news in search results

In addition to reducing the spread of harmful misinformation and borderline content , we also work to raise and recommend authoritative videos on topics such as news. This means we prioritize authoritative voices for newsworthy and current events in search results and “Up next” panels, which helps authoritative news sources reach new and existing audiences across the globe.

Emerging formats

YouTube Shorts provides an opportunity for news organizations to connect with and discover new audiences through mobile journalism in a way that feels more personal and engaging. Shorts (up to 60 seconds long) are a great way to experiment with how news is delivered, including showing behind-the-scenes clips and creating a more open dialogue with viewers.

YouTube has helped podcasting evolve beyond its audio-only roots into a richer and more personal experience through video. By leveraging our platform’s global reach, and powerful search and discovery tools, news organizations can expand their podcast audience, as well as generate revenue through tools like ads, channel memberships, and more.

From breaking news stories and interviews to regular news shows and special events coverage, reporting news live is an impactful way for news organizations to connect and engage with audiences in real-time. That’s why we offer news channels the opportunity to go live on YouTube through a variety of tools on the platform. When broadcasting live, channels have the opportunity to build rapport and engagement with their audience by bringing viewers together to learn, discuss, or follow along in real-time.

YouTube’s app for television continues to be one of the fastest-growing screens for viewers. Because of that, we wanted to make it easier for people to watch news with a dedicated News tab in the app, which appears in over 60 countries. This allows news publishers to deepen their connection with those looking to easily access a wide variety of news but don’t have traditional cable television.

We also recognize the important role local news plays in keeping people informed on what’s going on in their communities. In addition to being a trusted source of information for many, local news is often first on the scene during a breaking news event. With that in mind, we’ve built a local news shelf as part of the news experience on TV screens.

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