Fostering informed viewers

We work alongside the news industry to help foster an informed citizenry by offering products that provide context, so viewers can make well-informed decisions about the world.
Fostering informed viewers hero

Providing context to viewers

Sometimes a video alone does not provide enough context to viewers about what they’re watching. That’s why we highlight text-based information about certain events, topics, publishers and more from third-party sources using Information Panels across YouTube.

Topics prone to misinformation

For well-established historical and scientific topics that are often subject to misinformation, general reference articles linking to third-party sources appear alongside related search results and videos. We do this by surfacing contextual information from third-party sources including Encyclopedia Britannica and Wikipedia to provide more context.
Misinformation

Publisher funding

Since knowledge around funding sources can provide context when assessing an organisation's background, we disclose government or public funding for news publishers via information panels alongside their videos.
Publisher Funding
Connect with us
Sign up to get the latest information on news updates, programmes and how we can work together to create a thriving news industry.
CTA Pattern