Get Started on YouTube

YouTube basics

When starting out, use this guide to become familiar with YouTube's tools and learn about how YouTube invests in news creators.

To download the learning materials presented in this workshop, check out this playbook

Content strategy

Learn how to define your content strategy to help your videos get noticed. This guide will help you determine your audience’s interests, understand the various news video formats on YouTube, and figure out the best publishing strategies to use.

To download the learning materials presented in this workshop, check out this playbook

Defining brand

Gaining brand recognition is a critical step in building your YouTube identity and attracting an audience. Watch our video explainer now.

To download the learning materials presented in this workshop, check out this playbook

Recommending videos

Gain an understanding of the foundational principles and data signals YouTube’s recommendation engine uses to suggest videos to viewers.

To download the learning materials presented in this workshop, check out this playbook

Monetization basics

Learn the basics of monetizing your videos on YouTube with our how-to guide.

To download the learning materials presented in this workshop, check out this playbook

YouTube Studio

Learn tips and tricks on how to manage your channel in YouTube Studio. You will learn how to analyze keyword trends, review viewer engagement, and assess the overall performance of your videos in YouTube analytics.

To download the learning materials presented in this workshop, check out this playbook

Creator corner

Hear more personal stories and experiences as part of our creator series to learn directly from successful YouTube creators. Delve into our creator video series for a sneak peek at the world of content creation, and read testimonials from previous creators.

YouTube Shorts

Learn how to get started on YouTube Shorts. This guide will help you understand how Shorts can fit within your broader content strategy on YouTube.